The heart of our business is our brands. Our branded product portfolio, both in Lawn & Garden and in Pet, is comprised of leading premium and private label brands, most of which are either #1 or #2 in their respective categories.

Growth in the Lawn & Garden supplies industry continues to be fueled by demographics - an aging population as well as an increasing percentage of US citizens owning homes. This has led to the phenomenon known as the "Do It Yourself" culture. According to a recent Packaged Facts study, approximately 80% of US households participate in some form of gardening making it the #1 leisure activity. Our products are designed to simplify, beautify and make outdoor living more enjoyable. From the latest technology in grass seed varieties and lawn care, insect and pest control, decorating patios and other outdoor living areas with fine pottery and other accessories to the enjoyment and fascination of feeding and caring for wild birds, Central is committed to developing new products and packaging to meet the needs of consumers.

The Pet supplies industry continues to experience strong growth. It is now estimated that over 62% of US households own a pet, up from 57% in the late 1990s. According to Packaged Facts, almost 50% of US households own either a cat or a dog. Like humans, our pets are living longer. This is due to a trend known as the 'Humanization' of pets. We can't help it. We like to spoil and indulge our animals. That is why we are committed to developing products that further tighten the bond between humans and pets with healthy animal treats and toys; pet care products; beautiful to look at, simple to install and easy to maintain aquariums and; a series of books and periodicals designed to help the owner deepen the bond with his/her pet.